I'm Ella Cheong

ABOUT ME

ELLA CHEONG is the Senior Partner of ELLA CHEONG & ALAN CHIIU, a Hong Kong based full service firm but with particular emphasis on Intellectual Property (IP) matters. She is now concentrating on all legal issues, including enforcement of IPRs and commercial-related IP issues (e.g. preparing of or reviewing agreements ensuring adequate protection for IPRs in agreements for licensing, franchising, employment, manufacturing, agency and distributorships), as well as litigious issues (including cancellations and oppositions of Trad Marks) before the Hong Kong Courts and the IP Registries. Apart from founding Ella Cheong & Alan Chiu (previously known as Ella Cheong Law Office), Ella Cheong also founded the agency firm of Ella Cheong (Hong Kong & Beijing) (recently sold). Additionally she founded, at the invitation of the Singapore Government, the Singapore firm of ELLA CHEONG LLC and a supporting office of ELLA CHEONG Sdn Bhd in Malaysia. She regularly gives talks on all aspects of IP. She has also authored many articles on IP issues. Ella is featured annually in numerous IP publications, such as inter alia IP Luminaries, Who’s Who in the World, Who’s Who of Professionals, Who’s Who – including International Who’s Who of Franchise Lawyers, Trademark Lawyers, Patent Lawyers & Business Lawyers, Asia Law & Practice as a leading professional and practitioner, The Best of the Best (listed as one of the world’s top 20 trademark law practitioners), Legal 500 Asia Pacific, Global Law Experts.