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ALG’s Managing Partner, Sheja, is a trademark and design law attorney at ALG having responsibility for the trademark and design portfolios of several large multinationals and Fortune 500 companies across a range of industries. Her practice focuses on the enforcement and protection of trademarks and designs. She enforces and defends intellectual property in oppositions, cancellations and appeals before the Indian IP Offices and the IPAB (Intellectual Property Appellate Board), and before district courts and high courts. She advises clients in strategizing negotiations carried out with adversaries and on possibilities of successful and profitable settlement. She also advises clients on intellectual property transactional issues pertaining to joint ventures, franchising, corporate restructuring (involving intellectual property issues), strategic alliance projects, licensing and assignment, and co-existence & consent agreements. She is an editor of The Trademark Reporter, and has been invited as a speaker and India expert at various fora. At the IP Owners (IPO) Annual Meetings, she has presented on Shape Trade Marks – An International Perspective; and on Bad Faith Trademark Filings. She has contributed to a number of White Papers at the IPO as an India IP expert, and has co-authored Indian Affidavits of Use: A Tool for Effective Trademark Prosecution and Enforcement published in the INTA Bulletin. In 2016, Sheja was interviewed and covered by the INTA Bulletin as part of its Spotlight Series.
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